Indianapolis weather doesn't mess around. You get hammered with furnace calls every January when a cold snap drops temps into the single digits, and then you're drowning in AC installs come July when the humidity makes Broad Ripple feel like a swamp. That surge is good for business — until it buries you.
Here's the thing. When you're running six service calls a day and your install crew is backed up two weeks, sending estimates is the easy part. Following up is what gets dropped.
Picture this. You drove out to a home in Fishers, spent an hour doing a proper load calc, put together a $10,400 Carrier system replacement quote, sent it over Thursday afternoon. Friday you've got three no-heat calls in Carmel. Monday you're juggling a warranty issue and two new installs. That follow-up call you meant to make? Never happened. The homeowner went with the company that texted them Saturday morning. You lost a $10,400 job because you got busy doing your job.
That's not a discipline problem. That's a systems problem.
Automated estimate follow-up fixes it. Every time a quote goes out, a timed sequence fires automatically — a text on day 1, an email on day 3, another touchpoint on day 7. The homeowner hears from you without you lifting a finger. It looks personal. It's not. And it works.
Look, Indianapolis has no shortage of HVAC companies. You've got big regional players and every independent guy trying to carve out territory from Greenwood to Noblesville. The company that follows up fastest wins. Full stop. Homeowners aren't loyal to a brand — they're loyal to whoever made them feel like a priority.
Most estimates go cold after 72 hours. If you're not in their inbox or on their phone by then, you're probably not getting the job. Automated sequences keep you in the conversation without you having to remember to do it.
The math here is pretty simple. If you send 20 estimates a month at an average of $9,500 and you're closing 25% of them, that's roughly $47,500 in closed revenue. Push your close rate to 45% with consistent follow-up and you're at $85,500 — same number of estimates, same market, same prices. Just better follow-up.
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